With the world’s attention focused on Qatar in the lead-up to the 2022 FIFA World Cup, Saudi companies are wondering how they can get a piece of the pie.
After all, an estimated 1.5 million visitors are expected to descend on Qatar during the tournament. There’s bound to be some spillover into neighboring countries. And Saudi Arabia is poised to benefit.
Businesses in Qatar are preparing to cash in on the influx of tourists that the event is expected to bring. But what about businesses in neighboring Saudi Arabia? Will they be able to get any benefits from the event happening?
There are plenty of opportunities for Saudi companies to score some points in the upcoming FIFA World Cup.
10 Ways Saudi Companies Could Benefit from the Qatar World Cup
The Qatar world cup will be played from 20 November 2022 to 18 December. The world’s attention will be on this event for almost a month. Now let’s see how Saudi companies can cash in on this.
Marketing and Advertising Opportunities
Of course, one of the Qatar World Cup’s biggest benefits is its marketing and advertising opportunities.
With a global audience tuning in to watch the tournament, businesses in Saudi Arabia will have a unique chance to reach out to new markets and promote their products and services on a global stage.
Provide Logistics Services
The World Cup is a massive event requiring a lot of logistics support. From transporting construction materials to moving spectators around, there will be a need for various logistics services.
Saudi companies involved in transportation and logistics can offer their services to Qatar. It is a great way to get your company’s name out there and show that you can provide support for a major international event.
Provide Tourism Services
The World Cup is expected to boost tourism in Qatar. It presents an opportunity for Saudi companies involved in the tourism industry.
There are many different types of tourism services during the World Cup. These include tour guide services, travel agent services, and transportation services.
Saudi companies providing these types of services can get in touch with the relevant authorities in Qatar and offer their services.
Sponsor a Team or Player
Sponsoring a team or player is a great way to get your brand in front of a global audience. And with Qatar set to host teams from all over the world, there will be no shortage of options.
It is an ideal way to increase brand awareness and build consumer goodwill. The event will be a great platform to showcase your brand to a global audience.
Sell World Cup-Related Products
Another way to cash in on the World Cup is to sell products related to the event. It could be anything from official merchandise to food and drink items.
If you have a product that you think would be popular with World Cup fans, now is the time to start marketing it.
Because when the event comes, people will be looking for anything and everything related to the World Cup.
Be a Hospitality Partner
Hotels and restaurants in Qatar will be making a booming trade during the World Cup. If your company is in the hospitality industry, this is an ideal time to get involved.
You could provide accommodation for visiting fans or set up pop-up restaurants and bars serving traditional Saudi cuisine.
Partner with Qatari Businesses
Qatari businesses will likely experience a boom during the Qatar World Cup, as they will be tasked with providing goods and services to tens of thousands of tourists visiting Qatar.
Why not partner with these businesses and form joint ventures? It will allow you to tap into their knowledge and experience and give you access to their customer base.
Event Planning Opportunities
If you’re good at event planning, you can use the Qatar World Cup as an opportunity to plan events for your company.
Plan a viewing party, a networking event, or even a party celebrating your company’s involvement in the cup.
It is a great way to get people excited about your company and show them what you can do.
Finally, don’t forget about PR opportunities. The Qatar World Cup is a great opportunity to get your company in the news.
Write press releases, pitch stories to journalists, and do whatever you can to get your company in the spotlight.
And the best part is, if you do it right, the publicity will last long after the event.
Get Involved with Local Charities
The World Cup will undoubtedly have a positive impact on Qatar’s economy. Still, it’s also an opportunity for Saudi companies to give back to the community.
There are sure to be many charities in Qatar that will be looking for corporate sponsors during the tournament.
Getting involved with one of these charities is a great way to show that your company cares about more than just making a profit. Plus, it’s always good PR.
Wrapping It Up
With everything in mind, the Qatar World Cup presents a great opportunity for Saudi companies to get involved. You can increase brand awareness, build goodwill, and generate new business opportunities by getting involved.
There are plenty of options open to you. From marketing and advertising opportunities to event planning and PR, there are many ways to get involved.
And if you need help with any digital marketing or technical solutions—we’d be happy to lend a hand.