MUNCH BAKERY breaks advertising Standards with a single Viral Video
Munch wanted to create a memorable and entertaining YouTube video to reinforce its catchphrase positioning, and it’s only fair to think viral video for a statement that grew virally. Yet, there is a critical challenge; the positioning statement is in English while the target audience is Saudi and Arabs living in Saudi Arabia, no brand before Munch created English communication only for such an audience before.
Create a memorable and entertaining YouTube video to reinforce its catchphrase positioning
type of work