Brandwill. All rights reserved.
Information about the company
What specific outcome are you hoping to achieve, focusing on changes in behavior which can be measured.
It’s best to focus on one primary audience per video, although it’s okay to have a secondary or tertiary audience in some cases.
The age of your target audience
All Age Group
Stated from the perspective of those we’re trying to influence. Answer the question “what’s in it for me?”. A clear description will help your message not only be understood but acted upon.
How and where the video will be distributed
Eg. on a specific landing page, on Facebook or Instagram, etc.
Tone of voice
Light-hearted or serious? Friendly or professional? Include links to any similar videos.
Any non-negotiables, such as a logo, tagline, or signature sound.
Please select the following you are interested in for your project
Live Action - (Film Work)
What are the main emotions you wish to leave your audience with after they've watched your video?
Do you already have a script, and storyboards?
Do you have content or material you'd like used or added to the video? Logos, graphics, pictures, video?
Will you want voice over or narration for your video?
Will your video require sound design and or effects?
How many rounds of revisions and approvals will be necessary?
Consider any planned vacations of any key stakeholders which could hold up the process.