Transcend Corporate Identity
Transcend specializes in business consultancy, IT solutions and foreign investment consulting as well as investment opportunity development. The client asked Brandwill for logo design and brand identity, with the following buzzwords as inspiration: modern, intelligent, progressive, dynamic, agile, slick, modern and clean, smooth and slick.
In addition, we dove deep into etymology. Transcend comes from the Latin prefix trans-, meaning “beyond,” and the word scandare, meaning “to climb.” When you achieve transcendence, you have gone beyond ordinary. And with this knowledge, we were off and running.
Our creative team designed the Transcend logo as well as the color scheme to be used across all media, as well as content and formats for the marketing team to use for all future campaigns.
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Client
Transcend
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type of work
Brand Identity
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Date
May 2018
