To increase sales during the month of Ramadan, Memories biscuits wanted to create an on-ground sales driven promotional campaign. After doing a thorough research upon consumer behaviour and the eating habits during the month of Ramadan, we proposed them the Idea of creating a dessert recipe booklet and to give it along with the products. Henceforth, with the expertise of some best patissiers (pastry chefs) we engineered a dessert recipe booklet containing 8 best dessert recipes with memories biscuits as the primary ingredient. We further designed and developed the promotional packaging and other collateral materials such as Roll-Ups, POS stands and displays, gondola design stands and shelf talkers for upper and lower retails.
The promotional package of memories biscuits was launched during the month of ramadan with dessert recipe book and sweet condensed milk.