Munch Vimto

With a mutual aim to spread joy around, our creative team in collaboration with Munch product development team, strike upon the idea to traditionalize cupcakes. So, as VIMTO is a widely used product in Saudi Arabia during the month of Ramadan, we decided to develop Vimto flavoured cupcakes only for the limited period of Ramadan. The Vimto Cupcakes got very popular and we received countless consumer requests to introduce Vimto as a permanent flavour and not only for Ramadan.